7 min
Brian Rafferty: How to not forget brand ROI and still focus on the essential in uncertain times Siegel+Gale Says
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- Marketing
In this episode, our Group Director of Business Analytics + Insights, Brian Rafferty, reads, “How to not forget brand ROI and still focus on the essential in uncertain times.” Originally published on siegelgale.com, Brian’s whitepaper is a reminder that brand is a core business asset, key to survival and longer term growth.
In this episode, our Group Director of Business Analytics + Insights, Brian Rafferty, reads, “How to not forget brand ROI and still focus on the essential in uncertain times.” Originally published on siegelgale.com, Brian’s whitepaper is a reminder that brand is a core business asset, key to survival and longer term growth.
7 min